The Display Name is the name shown to users in WhatsApp Business and is subject to Meta's approval. Approval depends on compliance with platform policies and consistency of the company's identity across public sources.
The Display Name must comply with WhatsApp Business Messaging Policy and Commercial Policy.
It is not permitted to use names that promote activities, products, or services prohibited by Meta's policies.
Sarah's Sports Store
Sarah's Sports Store β Weapons Department
β Note: You are allowed to have multiple separate WhatsApp Business accounts by department, as long as each division complies with Meta's Commercial Policies.
The Display Name must correctly represent:
The company;
A service of the company;
A product of the company;
A department of the company;
A test or demo account linked to the company.
Hortifruti Fresh Produce SΓ£o Paulo
Customer Service β Fresh Produce SΓ£o Paulo
Fresh Produce from Global Grocers Ltda.
JoΓ£o Silva Nike
β Will only be accepted when there is public and verifiable proof of the relationship between the brands.
When the Display Name uses a person's name, the commercial activity must be clearly demonstrated in public sources.
JoΓ£o Silva Physiotherapy
The Display Name cannot contain content that may mislead the user or violate Meta's policies.
Fashion
SΓ£o Paulo
The words "Official" and "Verified" cannot be used.
Official Natural Products Account
Minnie's Sweets β Verified
The Display Name cannot contain references to Meta or its platforms.
Minnie's Sweets β Meta
Minnie's Sweets β WhatsApp
Minnie's Sweets on Facebook
Slogans, promotional calls, or advertising are not permitted.
Sarah's Sports Store β up to 20% off
The best sports store in Brazil
The Display Name cannot have a URL or email address format.
The Display Name must have a clear, public and verifiable relationship with the company's legal name or its institutional presence.
Name used on the company's institutional website
Name with no mention in public sources
Use the structure:
[Brand Name] by [Company Name]
Fruit Snacks by Fresh Produce
Fruit Snacks
β When the company that owns the brand cannot be identified from public sources.
When the Display Name represents:
Agency;
Distributor;
Partner;
Parent company;
Subsidiary.
The business relationship must be clearly documented and available in official company sources.
If the company Global Voyager Ltda. wishes to use the Display Name Commercial Airline Company, it will be necessary to prove on its official website that this brand belongs to the business group or has a formal link with the company.
The Display Name must be consistent with the company's public identity.
Meta may compare the information with:
Official website;
Marketing materials;
Social media;
Company name;
Other public sources.
Fresh Produce Juices Made Fresh
Fresh Produce Juices Made Fresh β Mexico
Fresh Produce Juices β JΓ©ssica Service
FP Juices Made Fresh
FPCP Juices
Digital Cloud Solutions
β Name not found in any public source related to the company.
Juice
β Generic term without company identification.
Before requesting Display Name approval, confirm that:
β The name clearly identifies the company or brand.
β There is a match with the official website or other public sources.
β There are no promotional terms.
β There are no words like "Official" or "Verified".
β There are no URLs or emails.
β The name fully complies with Meta's Policies.
The guidelines presented in this document are based on Meta's official documentation for approving Display Names on WhatsApp Business.
Official source:
https://www.facebook.com/business/help/757569725593362